Why Write an eBook ?
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"It's not true that everything that has been said has already been written." Since that unfortunate axiom came
into use, the whole universe has changed.
Technology has changed, ideas have changed, and the mindsets of entire nations have
changed.
The fact is that this is the perfect time to write an ebook.
What the publishing industry needs are
people who can tap into the world as it is today Innovative thinkers who can make the leap into the new millennium and figure out
how to solve old problems in a new way.
Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the
millions of people who are struggling to figure out how to do a plethora of different things.
Let's say you already have a brilliant idea, and the knowledge to back it up
that will enable you to write an exceptional ebook.
You may be sitting at your computer staring at a blank screen wondering,
Why?
Why should I go through all the trouble of writing my ebook when it's so impossible
to get anything published these days?
Well, let me assure you that publishing an ebook is entirely different than publishing a book in
print.
Let's look at the specifics of how the print and cyber publishing industry
differ, and the many reasons why you should take the plunge and get your fingers tapping across those
keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to
wearing a hair shirt 24/7.
No matter how good your book actually is, or how many critique services and mentor
writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang
instead of a valuable mine of information.
Perhaps, in desperation, you've checked out self-publishing and found out just how
expensive a venture it can be.
Most "vanity presses" require minimal print Runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies.
And that's just for the printing and binding. Add in distribution, shipping, and
promotional costs and - well, you do the math.
Even if you wanted to go this route, you may not have that kind of money to
risk.
Let's say you already have an Internet business with a quality website and a quality
product.
An ebook is one of the most powerful ways to promote your business while
educating people with the knowledge you already possess as a business owner of a specific product or service.
For example, let's say that you've spent the last twenty-five years growing and
training bonsai trees, and now you're ready to share your knowledge and experience.
An ebook is the perfect way to reach the largest
audience of bonsai enthusiasts.
Ebooks will not only promote your
business they will help you make a name for yourself and your company, and establish you as an expert in your
field.
You may even find that you have enough to say to warrant a series of
ebooks.
Specific businesses are complicated and often require the different aspects to be
divided in order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms of the ebook scene. You may
want to build a whole business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are thinking of setting up a
website to promote and market your ebooks.
Maybe you're even thinking of producing an ezine.
One of the most prevalent reasons people read ebooks is to find information
about how to turn their Internet businesses into a profit-making machine.
And these people are looking to the writers of ebooks to provide them with new ideas
and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in.
Ebook writers are experts in Internet marketing campaigns and the strategies of
promoting and distributing ebooks.
The cyberspace community needs its ebooks to be successful so that more and more ebooks will be
written.
You may want to create affiliate programs that will also market your ebook.
Affiliates can be people or businesses worldwide that will all be working to sell your ebooks.
Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim
for specificity.
Research what's out there already, and try to find a void that your ebook might
fill.
What about an ebook about a wedding cake business? Or an ebook about caring for
elderly pets? How about the fine points of collecting ancient pottery?
You don't have to have three masters degrees to write about your subject. People need
advice that is easy to read and easily understood.
Parents need advice for dealing with their teenagers. College students need to learn
good study skills -quickly. The possibilities are endless.
After you've writtten your ebook
Getting your ebook out is going to be your focus once you've finished writing it,
just as it is with print books.
People will hesitate to buy any book from an author they've never heard of. Wouldn't
you?
The answer is simple: give it away! You will see profits in the form of promoting
your own business and getting your name out.
You will find affiliates who will ask you to place their links within your ebook, and
these affiliates will in turn go out and make your name known.
Almost every single famous ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive.
Invent something for them to do within the book rather than just producing pages that contain static text.
Let your readers fill out questionnaires, forms, even crossword puzzles geared to
testing their knowledge on a particular subject.
Have your readers hit a link that will allow them to recommend your book to their
friends and associates.
Or include an actual order form so at the end of their reading journey, they can
eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact
is just as true for books in print as it is for ebooks, why write an ebook.
That's why ebooks are so essential. Not only do they provide a forum for people to learn
and make sense of their own thoughts, but they can also serve to promote. your business at the same
time.
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your newsletter. The only requirement is inclusion of the following sentence - Article by Paul Cass of www.ebiztipssite.com - A great source for online marketing tips.
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