Copywriting Tips

Joe Robson is author of Make Your Words SELL!co-authored by Ken Evoy and owner of the  http://newbieclub.com and http://www.adcopywriting.com this is Article 8 of series of copywriting articals. 

---- FOLLOWING UP YOUR CUSTOMERS ----

By Joe Robson.

No, I'm not about to give a lecture on Marketing. But I have been in Direct Marketing for almost 30 years. So I know more than many people that the way to substantially improve your profits is with follow-up sales from your existing customers. Or as it's commonly called - Back End Sales.

I recently paid over $100 for an item on the Internet.

3 weeks later I still haven't received a follow up. Perhaps they are too busy dreaming up expensive ways to find more NEW customers.

And this sorry state of affairs is much more widespread than some people realize - both on and off-line.

But on the Internet there is ABSOLUTELY NO EXCUSE for not following up with your customers. Even if you haven't yet got a second item to sell, you should still keep in touch.

HOW?

With an AUTO RESPONDER. It's cheap. It's simple. It's magic.

1) Send a Thank you email. But make sure you build in plenty of re-assurance. This reduces the risk of the dreaded sickness called BUYERS REMORSE, which, if not treated in time, will lead to the fatal disease known as....

....... GIVE-ME-MY-MONEY-BACK.

2) A week later, send another email asking if they enjoyed your product. This is the ideal way to obtain TESTIMONIALS, as well as improving your product and service.

3) Encourage feed-back by inviting questions and suggestions. You'll be surprised how helpful people can be.

4) DON'T make a nuisance of yourself by overdoing it. But keep in touch and let your customer know you really CARE.

5) A month later... well I think you get the drift. If you don't keep in touch with your customers, whether past present or future, you can guarantee one thing....

Someone else will!

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Joe Robson is author of Make Your Words SELL! co-authored by Ken Evoy. Joe and Tom Glander are Co-Founders of The Newbie Club which is bulging with revolutionary Internet and PC Newbie tutorials. CLICK ON OVER to http://newbieclub.com and look at their very professional Affiliate Program. It's BIG! Joe's Copywriting site is at http://www.adcopywriting.com

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